There is a moment in almost every CDP implementation where the team sits around and asks the same question: how do we know this anonymous visitor is the same person who logged in an hour later from their phone? It sounds simple. In practice, it is one of the more complex problems you will face […]
Problem Statement We recently faced an issue while working on a Sitecore AI implementation hosted on Netlify. Our setup was simple. We had deployed the frontend application on Netlify and enabled Sitecore AI embedded personalization. As part of the personalization strategy, we created different page variants based on the user’s country. The expectation was users […]
What I’ve Learned Designing CDP the Right Way When teams implement Sitecore CDP, the focus usually goes to personalization use cases, dashboards, and decision models. But in real projects, I’ve seen something different. If your event model and identity strategy are weak, nothing else works properly. Personalization behaves inconsistently. Reports don’t add up. Profiles get […]
What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is a tool that collects data from multiple sources to create a single centralized customer database. In recent years, customer data platforms (CDP) become a hot topic. Brands are set to create strong relationships with their customers through personalized and meaningful digital experiences. In […]
At Sitecore Symposium 2025, Sitecore introduced the next version of its SaaS-based digital experience platform (DXP), called SitecoreAI. This new platform helps marketers plan, create, and improve campaigns faster with the help of AI. It brings AI-powered personalization, smart automation, and AI-assisted content creation across the whole customer journey. Main Features of SitecoreAI 1. Strategy This […]
Identity Resolution in Sitecore CDP Identity resolution is the process of identifying anonymous guests in Sitecore CDP. When a guest interacts with your brand across different channels and devices, Sitecore CDP uses identity rules to recognize and link that guest. By default, guests are marked as “visitors.” The IDENTITY event is used to resolve the identity of an anonymous site visitor. […]
Sitecore CDP offers a flexible and extensible data model that enables organizations to manage their data as per their needs. CDP captures, unifies, and activates customer data in real time across multiple channels. Its purpose is to build single and coherent customer profiles, which then allow for more targeted personalization. If an organization has custom […]
What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is a tool that collects data from multiple sources to create a single centralized customer database. In recent years, customer data platforms (CDP) become a hot topic. Brands are set to create strong relationships with their customers through personalized and meaningful digital experiences. In […]