There is a moment in almost every CDP implementation where the team sits around and asks the same question: how do we know this anonymous visitor is the same person who logged in an hour later from their phone? It sounds simple. In practice, it is one of the more complex problems you will face […]
What I’ve Learned Designing CDP the Right Way When teams implement Sitecore CDP, the focus usually goes to personalization use cases, dashboards, and decision models. But in real projects, I’ve seen something different. If your event model and identity strategy are weak, nothing else works properly. Personalization behaves inconsistently. Reports don’t add up. Profiles get […]
Identity Resolution in Sitecore CDP Identity resolution is the process of identifying anonymous guests in Sitecore CDP. When a guest interacts with your brand across different channels and devices, Sitecore CDP uses identity rules to recognize and link that guest. By default, guests are marked as “visitors.” The IDENTITY event is used to resolve the identity of an anonymous site visitor. […]