Understanding Identity Resolution and Rules in Sitecore CDP

Sitecore (Koushik) Technology

Identity Resolution in Sitecore CDP Identity resolution is the process of identifying anonymous guests in Sitecore CDP. When a guest interacts with your brand across different channels and devices, Sitecore CDP uses identity rules to recognize and link that guest.   By default, guests are marked as “visitors.” The IDENTITY event is used to resolve the identity of an anonymous site visitor. […]

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