Identity Resolution in Sitecore CDP Identity resolution is the process of identifying anonymous guests in Sitecore CDP. When a guest interacts with your brand across different channels and devices, Sitecore CDP uses identity rules to recognize and link that guest. By default, guests are marked as “visitors.” The IDENTITY event is used to resolve the identity of an anonymous site visitor. […]
Sitecore CDP offers a flexible and extensible data model that enables organizations to manage their data as per their needs. CDP captures, unifies, and activates customer data in real time across multiple channels. Its purpose is to build single and coherent customer profiles, which then allow for more targeted personalization. If an organization has custom […]
The Sitecore App Marketplace for XM Cloud Has Officially Launched The Sitecore App Marketplace for XM Cloud is now live, opening up extensive possibilities for customizing and extending the platform. This blog consolidates the key development and configuration steps to help you build your first custom app. I began by setting up a basic standalone […]