There is a moment in almost every CDP implementation where the team sits around and asks the same question: how do we know this anonymous visitor is the same person who logged in an hour later from their phone? It sounds simple. In practice, it is one of the more complex problems you will face […]
What I’ve Learned Designing CDP the Right Way When teams implement Sitecore CDP, the focus usually goes to personalization use cases, dashboards, and decision models. But in real projects, I’ve seen something different. If your event model and identity strategy are weak, nothing else works properly. Personalization behaves inconsistently. Reports don’t add up. Profiles get […]
What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is a tool that collects data from multiple sources to create a single centralized customer database. In recent years, customer data platforms (CDP) become a hot topic. Brands are set to create strong relationships with their customers through personalized and meaningful digital experiences. In […]
Sitecore CDP offers a flexible and extensible data model that enables organizations to manage their data as per their needs. CDP captures, unifies, and activates customer data in real time across multiple channels. Its purpose is to build single and coherent customer profiles, which then allow for more targeted personalization. If an organization has custom […]
What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is a tool that collects data from multiple sources to create a single centralized customer database. In recent years, customer data platforms (CDP) become a hot topic. Brands are set to create strong relationships with their customers through personalized and meaningful digital experiences. In […]