Identity Resolution in Sitecore CDP Identity resolution is the process of identifying anonymous guests in Sitecore CDP. When a guest interacts with your brand across different channels and devices, Sitecore CDP uses identity rules to recognize and link that guest. By default, guests are marked as “visitors.” The IDENTITY event is used to resolve the identity of an anonymous site visitor. […]
Sitecore CDP offers a flexible and extensible data model that enables organizations to manage their data as per their needs. CDP captures, unifies, and activates customer data in real time across multiple channels. Its purpose is to build single and coherent customer profiles, which then allow for more targeted personalization. If an organization has custom […]
What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is a tool that collects data from multiple sources to create a single centralized customer database. In recent years, customer data platforms (CDP) become a hot topic. Brands are set to create strong relationships with their customers through personalized and meaningful digital experiences. In […]
As Sitecore continues its evolution toward a fully composable and cloud-native architecture, the Content SDK for XM Cloud marks a significant shift from the legacy JSS SDK. The Content SDK simplifies development, enhances performance, and introduces modern patterns for integrating Sitecore content into front-end applications. In my previous blog post on the Sitecore XM Cloud Content SDK, I discussed the […]
In my previous blog post on the Sitecore XM Cloud Content SDK, I discussed how you can install and start working with the Content SDK. In this blog, I’ll focus on the differences between the JSS SDK and the Content SDK, along with some of the new concepts introduced in the Content SDK. Comparison with […]
The Sitecore App Marketplace for XM Cloud Has Officially Launched The Sitecore App Marketplace for XM Cloud is now live, opening up extensive possibilities for customizing and extending the platform. This blog consolidates the key development and configuration steps to help you build your first custom app. I began by setting up a basic standalone […]
In my previous blog, I discussed how we can migrate content, media, and users using the XM to XM Cloud Migration Tool – GUI option. In today’s blog, I’ll walk you through the CLI (Command Line Interface) option, which provides the same functionality but is also ideal for scripting and automation. Step 1: Configuration Setup It is very important to use […]
Sitecore XM to XM Cloud Migration tool helps to move content, media and user data from a on-prem Sitecore Experience Manager (XM) instance to a target XM Cloud environment. It is middleware that simplifies the task of entering and selecting data, and orchestrating the migration. The tool is available in both a Graphical User Interface (GUI) […]
Welcome to my new blog series! Over the next three posts, we’ll explore the developer’s journey of migrating from Sitecore XP to Sitecore XM Cloud. In this series, we’ll cover the analysis phase, and take a deep dive into the migration of media and content items. As businesses strive to deliver more efficient and engaging digital experiences, Sitecore XM Cloud stands out […]
In my previous blog, I discussed how we can deploy a Sitecore XM Cloud frontend built with Next.js to Netlify. Today, we’ll explore how to deploy the XM Cloud frontend on Vercel—a cloud-based platform officially recommended by Sitecore for Jamstack-based Next.js deployments. In this post, we’ll walk through the steps to deploy a website integrated with Sitecore XM Cloud using Vercel. Prepare the GitHub Repository […]